38.5.2009    ELECTRIC UTILITY MARKETING GOALS, MARKETING PROGRAMS, AND COMPETITION FOR LARGE DISCRETIONARY LOADS

(1) To engage in efficient, economic and cost effective marketing programs, electric utilities should:

(a) evaluate marketing goals and efforts consistently with the overall goal and definition of integrated least cost planning to determine the effect on the future need for resources and capital and operating costs over time; projected revenues from new or altered loads resulting from marketing should be compared with the projected changes in overall costs to determine whether the changes are desirable from a societal cost effectiveness perspective;

(b) evaluate the effect that competing for large discretionary loads and off-system sales which could alter the most recent least cost resource plan has on resource costs and revenues, near-term rates, corporate profits and the full range of integrated least cost planning criteria in these guidelines.

(2) All utility marketing efforts should be consistent with the commission's guideline on rate design and integrated least cost planning.

History: 69-3-103, MCA; IMP, 69-3-102, 69-3-106(1), 69-3-201, MCA, ARM 38.5.2001; NEW, 1992 MAR p. 2764, Eff. 12/25/92.