(1) Every issuer, health
service corporation or health maintenance organization or other entity
providing long-term care insurance or benefits in Montana shall provide a
copy of any long-term care insurance advertisement intended for use in
this state whether through written, radio or television medium to the
commissioner of insurance for review or approval by the commissioner. In
addition, all advertisements shall be retained by the issuer, health service
corporation, health maintenance organization or other entity for at least three
years from the date the advertisement was first used.
commissioner may exempt from these requirements any advertising form or
material when, in the commissioner's opinion, this requirement may not be
advertising and marketing materials must prominently display the specific kind
and type(s) of long-term care benefits insured.