(1) No license agent shall sell or give away any license authorized or directed by the fish and wildlife laws of the state of Montana for less than the fee prescribed by such laws. No such agent shall advertise that any such license will be sold at any such lesser fee nor shall such agent at any time use the sale of such licenses as a trade stimulator, loss leader, or as any advertising program or device to promote or increase his sales of merchandise or equipment; except that this regulation shall not prohibit such agent from advertising that such licenses can be obtained, upon payment of the prescribed fee, at his usual place of business or designated location.

(2) The director may revoke the license agency of any license agent violating this rule.