(1) Integrity is a character trait demonstrated by acting honestly, candidly, and not knowingly misrepresenting facts, accommodating deceit, or subordinating ethical principles. Acting with integrity is essential to maintaining credibility and public trust. It incorporates both the spirit and substance in the application of the ethical and technical standards that govern the profession, or in the absence thereof, what is just and right. A permit holder or practice privilege holder shall act with integrity in the performance of all professional activities in whatever capacity performed.

(2) Objectivity is a distinguishing feature of the accounting profession and is critical to maintaining the public's trust and confidence. It is a state of mind that imposes the obligation to be impartial and free of bias that may result from conflicts of interest or subordination of judgment. Objectivity requires a permit holder or practice privilege holder to exercise an appropriate level of professional skepticism in carrying out all professional activities. Although a permit holder or practice privilege holder may serve multiple interests in many different capacities, objectivity must be maintained. A permit holder or practice privilege holder shall make a careful assessment of the effects on objectivity of all professional relationships and activities. A permit holder or practice privilege holder shall maintain objectivity in the performance of all professional activities in whatever capacity performed.